Email Campaigns
All emails were designed in Photoshop, at a preset width of 1200px (height was not restricted). Completed email designs were then uploaded, sent and tracked via Mailchimp.
Note: Color border on white emails is only shown to distinguish emails from site background; emails were not sent with a border.
Click / tap any image for an isolated view.
This email campaign advertised LaView’s “Build Your Kit” page, which allowed customers to build / bundle custom security systems.
This campaign highlighted specific features of a new doorbell camera, the “ONE Peek” to LaView’s subscriber base.
An example of the email template created for flash sales, which occurred twice a week. The flash sale template is designed to be simple and clean, with all components able to be swapped out and edited quickly.
Web Graphics – Social Ads
Advertising series created for Instagram / Facebook, to promote the ONE series. Size 1080px x 1080px.
Web Graphics – Selling Point Images
Selling point images (also known as A+ images), created for various products at LaView Security. These banners are designed to give customers more information about a specific product at a quick glance, and were usually put beneath product images on Amazon and the LaView website. Product images were edited and rendered out in Keyshot, with text, icons, and other imagery added in Photoshop.
Homepage Banners & Sales Promotions
Web banners designed for promotions on the company’s homepage.
Blog Images
Title images created for LaView’s company blogs, which were updated 3 times per week. Size 1200px x 630px.
Spec Charts
Designed to let consumers quickly compare products with actual specifications. A spec chart was featured on each product page beneath selling point images. Original size 1920px x 1080px.
Booth Design
Large-scale graphics created for the LaView booth at CEDIA (technology expo). See below for images of the finished product live, followed by the final design files. Graphics were created by myself, and overall booth design was created in collaboration with Artsolute Media Group.
Click / tap any image for a more detailed view.
Large scale horizontal image designed to present info on the different types of cameras LaView offers. Physical working examples of specific cameras were presented below this graphic along the booth wall, in addition to counter space and storage. Original size 9’ x 3’
Large scale horizontal image designed to present potential uses of security systems. Physical working examples of specific cameras were presented below this graphic along the booth wall, in addition to counter space and storage. Original size 9’ x 3’
Floor-to-ceiling image showing the many potential uses of a custom security system from LaView (called ‘Build Your Kit’). White space below the main image is intentional, as text placed too low was ineffective and physical displays were placed in this area. Original size 9’ x 12.5’
Floor-to-ceiling image marketing custom LaView kits for businesses.
White space below the main image is intentional, as text placed too low
was ineffective. Original size 5’ x 10’